EY Employer Branding 2019
“We’re unicorn makers and bot builders. Change agents and cyber gurus. Performance improvers and problem solvers. Data scientists and growth hackers. Risk managers and confidence builders. We’re 270,000 global perspectives ready to welcome yours. Here at EY, you’ll build a legacy.”
This is how EY describes their work opportunities. It surely is an intense and uncompromising journey and we were invited to be a part of this trip. EY asked us to a create an employer branding / recruitment campaign for 2019/2020. The campaign was aimed at the youngest people just starting their carrers – millennials and generation Z. It had to be intense, insta-like and based on popculture but also derived from insights and numerous surveys.
We came up with a dozen of concepts, but finally we agreed on working further on some elements from three leading ideas. We wanted to focus on people, it’s all about them, their needs and point of view. That’s why we use slogans like: PROUD, RICH, RESPECT, I”M GAME or EXPECT EVERYTHING in a form of glowing neons. The mood is based on hauntologic 80’s flashaback that evolved into today’s cyberpunk and vaporwave cult.
In total we made 6 artworks that can be remixed and tuned to achieve even more unique creations for use on specific occasions, giving EY Creative Team the chance to work as freely as possible with their new campaign.
Credits:
Concept: Leniva° x EY Creative Team Warsaw
Photo: Hubert Jim Zieliński
